Using Tech to Hyperfocus Your TCP

About

DJ Martin & Morgan McGinnis

Tailor TCPs with local nuances, community-specific profiles, and AI to create precise, relevant targeting that resonates with buyers.

About

Turning Local Insight into Sales Gold

Micro-Marketing Mastery turns New Home Star’s national TCP research into community-level precision. In this session, we refine your TCP for your market. Translating who they are into where they show up locally, when they’re most reachable, and what messaging moves them in your area. By pairing AI-accelerated research with builder intelligence, you’ll leave with a localized buyer profile, a map of high-probability touchpoints, and ready-to-run outreach sequences. The payoff is straightforward: more of the right buyers, at the right moments, moving through the funnel faster.

Agenda

Select Your AI — These Are Your Fighters
- Perplexity (Research): Cite-driven sourcing and market facts.
- ChatGPT (Refinement): Turn findings into localized profiles, messages, and sequences
Know Your Tools — What to Pull and From Where
- Buyer Data: TCP Guide, surveys, rejection reasons, and CRM notes.
- Market Data: MLS/Zonda (pricing, DOM, absorption), Census/BLS/Data USA (income, jobs), relocation flows, Asset 180.
- Optional Resources: Option take-rates, timelines, standards.
Warnings & Guardrails — Use AI Responsibly
- Validate Sources: Triangulate stats; no single-source decisions.
- Freshness Check: Verify dates, seasonality, and regional edge cases.
- Hallucination Control: Require citations; use “show your math” prompts
Combining Into Prompts — From Facts to Action
- Perplexity Prompts: Buyer economics, real-estate snapshot (12-month trends), buyer psychology with citations.
- ChatGPT Prompts: From data to doorsteps, where is your TCP, and why does it matter?

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